CAP Beauty

I believe in the power of plants, and know their ability to effect change in the skin and beyond. I also believe in the importance of shelf-stable products, and safe preservation systems for the consumer. When we opened our doors almost a decade ago, we created the CAP standard for consideration, which was to only offer products that left synthetics out of the ingredient deck. Since that time I’ve seen founders reformulate products creating versions with superior alternatives to synthetic ingredients, while remaining effective and safe. The category of “natural and clean” beauty is a complex one, one that has very few regulations creating understandable confusion, and differing opinions on approaches to product safety. I know that the products at CAP are the safest out there. The ones that don't just leave out toxins, but also include supportive, nutritive and powerful ingredients that benefit both you, and your skin. 


I am who I am today because of CAP. I have learned that plants are powerful and elegant allies. I have listened to their wisdom and acted on it, and I am a different person because of their knowledge. CAP has changed me in immeasurable ways. I hope it changes you too.
from The Founder